YouTube

YouTube has shaped the internet as well as our lives over the past seven years becoming the most rapidly growing force in human history. For every minute that passes in real time, 60 hours of video are uploaded to YouTube and that amounts to 10 years of video everyday and the upload pace is accelerating. Last year the rate was only 48 hours a minute.

YouTube is the second biggest search engine on the internet. “It has to keep a lot of servers humming to store all the video, because YouTube never forgets, and it needs big, fat expensive pipes to keep those videos streaming 24/7, 365.”

YouTube cannot watch videos, but it can watch what we do. What it found was that most people going onto YouTube had no idea what they were looking for, so YouTube started rebuilding it to help users focus their intent. In order to do that, they pursued a channel concept where videos could be grouped. They started to produce their own content and hired Robert Kyncl from Netflix to be in charge of all content.

So far Kyncl has signed Madonna, Disney, Khan Academy to mention just a few…and on its most popular channel, YouTube has 5.3 million subscribers, which is more than USA’s top cable TV network.

YouTube also launched small site called onehourpersecond.com, which shows a collection of various events happening in YouTube time.

Sources

http://www.time.com/time/magazine/article/0,9171,2104815,00.html

http://socialtimes.com/a-timeline-of-youtube-facts-figures-over-5-years-infographic_b13015